Reading List CSM Sutherland/Little course

We recently led a course in Atlanta, Georgia.

Suggested reading included the following:

Note: I believe the Amazon images do not show up well if you use an ad blocker or https.

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“The New New Product Development Game” by Takeuchi and Nonaka

“The Contradictions That Drive Toyota’s Success” by Takeuchi

“The Concept of ‘Ba'” by Nonaka and Konno

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Comment: For the books, I think it is more colorful and more useful to provide you with a picture of the book and access to Amazon’s info about the book. Hope this is not otherwise a problem; I am slightly concerned that it may appear too commercial.

 

 

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